{"product_id":"se-faire-connaitre-sans-mentir-formation","title":"Getting known without lying — training","description":"\u003cp\u003e\u003cstrong\u003eSEO, emails, social media, advertising: what works, in what order, and when to stop.\u003c\/strong\u003e Most acquisition budgets are burnt before a single calculation has been made. This training starts with that calculation and only addresses advertising in module 6 — because it's the only channel that charges you before teaching you anything.\u003c\/p\u003e\n\n\u003cp\u003eNo reference rates, no rankings, no testimonials: the figures circulating in this field are unverifiable and outdated. What you get are the mechanisms and the calculation that will tell you, with your own numbers, if a channel is worth your money.\u003c\/p\u003e\n\n\u003ch3\u003eThe eight modules\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Calculation before channel\u003c\/strong\u003e — Gross margin, customer value, cost of acquisition, payback period. Why cost per click is not the cost of acquisition and why your time is a cost. Positioning in a testable formulation: \u003cstrong\u003efor whom are you an obvious choice?\u003c\/strong\u003e And the order of channels, with the reason for each rank.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. The channel you own\u003c\/strong\u003e — Rented versus owned, and the rule that structures everything: converting borrowed attention into an owned channel. Building a list honestly — what works as a value exchange, what no longer works, and consent obligations with proof to keep. The three pages of the website that do the work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Natural referencing (SEO)\u003c\/strong\u003e — How a search engine chooses, in three questions. \u003cstrong\u003eThe four search intents\u003c\/strong\u003e and what to produce for each, with the most costly error. Finding your topics without a budget, from Search Console and your clients. A nine-point technical audit. Links: what is legitimate, what is risky. And what changes with the display of direct answers in results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Emails\u003c\/strong\u003e — \u003cstrong\u003eSPF, DKIM, DMARC\u003c\/strong\u003e: deliverability before content, and why separate transactional and marketing domains. The five sequences that do the work, including the one that prevents disputes. What is measured, and why the open rate has become unreliable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Social media\u003c\/strong\u003e — Choosing one network, just one, based on two criteria. The format maintainable for six months without inspiration. The five subjects that grab attention because no one else has them. Converting to the owned channel, and reporting obligations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Paid advertising\u003c\/strong\u003e — The two conditions for starting. Structuring a test with four rules, including the decision criterion written \u003cem\u003ebefore\u003c\/em\u003e launch. Why platform figures and yours will never coincide, and \u003cstrong\u003ewhy testing by stopping remains the most reliable\u003c\/strong\u003e. The six costly errors. When to stop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Relationships\u003c\/strong\u003e — The highest-performing channel for those starting from scratch, and one that almost no one works on. The four-point outreach message, and the give-first rule.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8. Measure, decide, stop\u003c\/strong\u003e — Why attribution lies and what to look at instead. A six-line dashboard. The monthly review in four questions, including the one to ask every month. Knowing when to stop a channel, knowing when to double down on what works.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you take away\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eA four-message welcome sequence, drafted\u003c\/li\u003e\n\n\u003cli\u003eA partner outreach template\u003c\/li\u003e\n\n\u003cli\u003eThe nine-point technical SEO audit\u003c\/li\u003e\n\n\u003cli\u003eThe six-line acquisition dashboard\u003c\/li\u003e\n\n\u003cli\u003eA nine-point checklist before spending a single euro on advertising\u003c\/li\u003e\n\n\u003cli\u003eThe toolbox by need\u003c\/li\u003e\n\n\u003cli\u003eA seven-day startup program — without advertising\u003c\/li\u003e\n\n\u003cli\u003eAn eight-term glossary\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFreelancers, merchants, and small businesses who have something to sell and no one to know about it. No technical skills are required, apart from the DNS configuration in Module 4 — explained step by step.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eThose looking for a method to get traffic without having anything to sell, or an algorithm trick. The training says the opposite: if no one buys when it's free, no one will buy when it's paid.\u003c\/p\u003e\n\n\u003ch3\u003eWhat the training does not cover\u003c\/h3\u003e\n\u003cp\u003eDetailed configuration of an advertising platform, international SEO, press relations in the strict sense, and the legal compliance of a shop — covered in another title in the catalog.\u003c\/p\u003e\n\n\u003ch3\u003eFormat\u003c\/h3\u003e\n\u003cp\u003ePDF, 30 pages, approximately 5,000 words divided into 8 modules and 5 appendices, with a deliverable required at the end of each module. Immediate access after purchase.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis training does not promise any audience, traffic, or revenue. The legal obligations cited — consent, reporting of commercial communications, trackers — are evolving: check their current status.\u003c\/em\u003e\u003c\/p\u003e","brand":"SIGNET","offers":[{"title":"Full access","offer_id":56074271031681,"sku":"SIG-FO-ACQ","price":149.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3557\/1073\/files\/hf_20260810_020927_d213ae77-1a88-4c86-9a15-814310599445.png?v=1786329394","url":"https:\/\/signet-luxury.store\/en\/products\/se-faire-connaitre-sans-mentir-formation","provider":"Signet Luxury","version":"1.0","type":"link"}