The catalog

The entire catalog, on one page.

An introductory title to set out the twelve decisions, twelve titles that address them one by one, and the box set that brings them together. Each stands alone; pick the one that answers the question you're asking yourself today.

14 titres à partir de €9

  1. Training

    Automate Your Business — Training

    Build automations that last, and know which ones not to build. Eight modules, one deliverable per module. By the end, you'll have several automations in service, an up-to-date registry, and the method to build others without causing damage.

    €149

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  2. Training

    Designing a website or application — training

    From idea to production, without building what no one will use. Eight modules. Each ends with a deliverable that you produce yourself — training is useless if you just read it.

    €149

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  3. Discovery

    Twelve Decisions Before You Begin

    The catalog's entry point. Twelve decisions that every online project requires, the mistake each avoids, and how to make them today with what you already have.

    €9

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  4. Ebook

    Writing for Sales

    Convince without exaggerating, because exaggeration results in refunds. This is not a moral stance: methods that force a decision lead to returns, chargebacks, and public reviews, and these three items cost more than the sales they generate.

    €39

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  5. Ebook

    Importing into France: Customs, VAT, and Product Compliance

    What you need to know before the container leaves. This is the chapter that Finding and Keeping a Supplier explicitly omitted. You have negotiated, sampled, controlled - and the part that decides whether the operation is profitable or costs you a container...

    €39

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  6. Ebook

    Online money: nine models and their real economy

    Nine models, their real economy, and what kills them. This book promises no income. It contains no earnings figures, no projections, no testimonials. It describes the mechanics of nine ways to make money online: where the money comes from exactly, what needs...

    €39

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  7. Ebook

    AI at work, without blindly believing in it

    Understand the mechanics, choose the uses, measure the returns. A language model knows nothing: it predicts the next part of a text. This statement may seem simplistic, but it is the only one that correctly explains both what these tools brilliantly succeed...

    €39

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  8. Training

    AI in E-commerce, Professional Level — Training

    What to automate, what to handle manually, and what real impact it has on the margin. The question "how to use AI to sell more" has no answer, because it mixes two things: producing cheaper, and selling more. AI massively impacts the...

    €149

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  9. Bundle

    The complete catalog

    All twelve titles from the catalog, in a single purchase. Eight ebooks and four courses that cover the complete chain: choosing a business model, understanding your numbers, finding a supplier, importing legally, opening a compliant store, writing what sells, getting noticed, designing...

    €649

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  10. Ebook

    The markets before investing a single euro

    What you buy, what it costs, what it brings to whom. This book is not investment advice. It does not recommend any product, strategy, or intermediary, and contains no quantified returns.

    €39

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  11. Ebook

    Read his numbers

    Price, margin, break-even point, cash flow: what your accounts say and what they don't say. A profitable company can die in five months without ever having been in deficit. This book explains the mechanism, and how to see it coming six weeks...

    €39

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  12. Ebook

    Opening an online store in France

    The compliance and operations manual, for physical and digital products. Opening a store takes an afternoon. What takes time — and what costs a lot when it goes wrong — is everything else: mandatory disclosures, withdrawal rights, customer country VAT, trackers, invoicing,...

    €39

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  13. Training

    Getting known without lying — training

    SEO, emails, social media, advertising: what works, in what order, and when to stop. Most acquisition budgets are burnt before a single calculation has been made. This training starts with that calculation and only addresses advertising in module 6 — because it's...

    €149

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  14. Ebook

    Finding and retaining a supplier

    The buyer's guide for importing their first batch. Finding a supplier is the easy part: there are tens of thousands of them, and many will respond. What determines your margin comes afterward—getting a sustainable price, quality that doesn't deviate by the fifth...

    €39

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Everything, all at once

The bill, then the box.

No crossed-out prices, no countdown. Both prices exist simultaneously; the subtraction is up to you.

8 × Ebook à €39
€312
4 × Training à €149
€596
Taken separately
€908
The complete catalog
€649
See what's inside.

Amounts are recalculated at each display from actual catalog prices. None of these titles have ever been sold at a higher price.